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Post by BB on Feb 9, 2009 19:20:59 GMT
Just found this nice pic.  |
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Post by BB on Feb 9, 2009 19:23:05 GMT
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Post by BB on Feb 9, 2009 19:24:47 GMT
For Paul.
3.3.4 A precursor of the mountain bike
The models discussed thus far already existed when Yvonne Rix became product manager. Following her appointment, she noticed older teenagers in England riding conventional cycles fitted with dirt track racing handlebars and sorbo protective padding. This observation led her to instigate the Bomber. To get the desired image and line while minimising the need for retooling, the front end came from a bicycle already in the range, a Nigerian roadster providing the sloping cantilevered back end. Equipped with chunky tyres and specially-made handlebars, the Bomber somewhat resembled an early mountain bike but was well ahead of the MTB craze and was developed independently of it. Launched in 1981, it was promoted in an advertising campaign featuring pop star Toyah Wilcox.
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Post by gaz6739 on Feb 9, 2009 19:33:25 GMT
Great ad BB!! all the classics are there!! what a good blast from the past!! ;D
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Post by admin on Feb 9, 2009 19:37:19 GMT
I love Yvonne  |
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Post by griftergli on Feb 9, 2009 19:47:47 GMT
just had a little look at the article - very intresting! good find bb! ;D
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Post by supergrip on Feb 9, 2009 20:02:50 GMT
A great little read. There's more about the history of Raleigh and Yvonne Rix on the link below. I think she had some involvement with the launch of the Grifter. would be good to get an interview with her for the forum. www.re-cycle.com/History/Raleigh.aspx |
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Post by BB on Feb 9, 2009 20:29:22 GMT
Cor. Theres a great idea! Lets go find her  |
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Post by BB on Feb 9, 2009 20:40:13 GMT
They don't like to talk about the Strika do they  |
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